Xsolla and Game8.co Turn Game Guides Into Storefronts, Connecting Players and Publishers to the Global Market

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Graphic: Xsolla

The guide page is where many players make that decision. Someone reading a boss strategy or a character tier list has already committed hours to the video game, yet the path from that page to a purchase is rarely built for them. Links lead to unfamiliar checkouts, in the wrong currency, with payment methods they don’t use. A video game’s most engaged audience is too often sent away at its most valuable moment.

With Xsolla and Game8.co, the guide becomes the storefront:

• The audience: Game8.co draws roughly 100 million monthly pageviews and about 14 million monthly unique users, with live walkthroughs for more than 130 titles updated daily.
• The infrastructure: Xsolla has spent more than 21 years building the commerce infrastructure behind the video games industry and is trusted by more than 70% of the top 100 highest-grossing video games. As merchant of record across 200+ geographies, Xsolla handles payments, tax, and compliance, so Game8.co can stay focused on content and audience.
• The bridge: More than 40 publishers already work with Xsolla and are covered on Game8.co. The partnership connects them to players through guides those players already trust, across Game8.co’s global-language properties.

Japanese publishers have world-class content but often no direct-to-consumer presence outside their home market. Game8.co’s coverage and Xsolla’s web shop infrastructure give those titles a path to players worldwide, in local currencies and with preferred payment methods, while the publisher keeps the direct relationship with the player.

The partnership begins with a six-month pilot focused on titles on Game8.co, selected jointly from publishers that work with both companies.

“Guides are where players decide a video game is worth their time, and until now, that decision and the purchase have lived in different places,” said Eric Lee, Head of Partnerships, APAC at Xsolla. “With Game8.co, we’re moving the storefront to where players already are, in their language and currency, while the direct relationship and the margin stay with the publisher.”

“Our readers come to Game8 for the best possible guidance on the games they love,” said Shunsuke Sawamura, President and CEO of Game8 Inc. “This partnership extends that service to the moment they want to play more, and gives publishers a direct, trusted way to reach them.”

About Game8.co

Our website for game walkthroughs officially launched in 2019, and is currently viewed by people all over the world. We are always striving to improve the quality of our guides and offer comprehensive game information, keeping a tight user-first policy in mind!

For more information, visit: https://game8.co/

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 70% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of video games, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com .

© 2026 Xsolla. All rights reserved.

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Contact

Media Contact

Derrick Stembridge

Vice President of Global Public Relations, Xsolla

d.stembridge@xsolla.com

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