Live sports feed to PUMA PHONE to be delivered by AFP

Sagem Wireless and Agence France Press (AFP) partner to provide sports news and multimedia content through PUMA WORLD portal

Mobile World Congress, Barcelona, 16th February 2010 – Agence France Presse (AFP) and Sagem Wireless today announced that PUMA PHONE users will be able to enjoy instant access to international sport news and photos, through the LIVE SPORT NEWS service from AFP.

The PUMA PHONE, unveiled today at Mobile World Congress, is not like other phones; its design from on-board features and technology to online PUMA services reflects the DNA of the PUMA’s sportlifestyle brand. Completely custom designed from the inside out, the PUMA PHONE is a connected lifestyle device that facilitates and encourages activity – digitally and physically. The AFP feed of sports news and photos, together with football calendars and live scores, is a key element of the PUMA PHONE experience.

"Sport is indispensable content for mobile phones and the quality our sport coverage and our multimedia products is recognised worldwide. LIVE SPORT NEWS fully illustrates our strategy in the area of mobile content to provide quality, suitable for all mobile terminals by associating them with technologies that can meet all mobile usage," said Erik Monjalous, Sales and Marketing Group Director for Agency France-Presse.

PUMA PHONE users will be able to connect to and download the LIVE SPORT NEWS application through the PUMA WORLD portal, an online world where users can interact with multimedia content from puma.com, download PUMA applications, and access PUMA products through mCommerce services. The AFP news and photo content will deliver news and photos from all sports, including football specific content and live updates and results from the FIFA World Cup 2010 in South Africa.

“At the heart of the PUMA PHONE is the complete PUMA experience it delivers – and connecting to sports and lifestyle content is a key part of this,” said Thierry Buffenoir, CEO, Sagem Wireless. “In designing and developing a device that completely reflected the DNA of the PUMA brand, we have sought out the best content and services partners. AFP’s reputation for sports news and photos is unrivalled, and we are delighted that they will be a key part of the PUMA WORLD experience.”

The LIVE SPORT NEWS content from AFP will be available through the PUMA WORLD portal from May 2010. The PUMA PHONE will be available through mobile network operators and from PUMA stores across greater Europe from April 2010, with international markets following. LIVE SPORT NEWS is the result of a strong partnership between AFP and Webwag, the developer of the application.

About AFP

AFP is a global news agency delivering fast, accurate, in-depth coverage of the events shaping our world from wars and conflicts to politics, sports, entertainment and the latest breakthroughs in health, science and technology. With 2,900 journalists spread across almost every country, AFP covers the world 24 hours a day in six languages. AFP delivers the news in video, text, photos, multimedia and graphics to a wide range of customers including newspapers and magazines, radio and TV channels, web sites and portals, mobile operators, corporate clients as well as public institutions. Founded in 1835 under the name of Havas, AFP is the oldest press agency in the world.

About Sagem Wireless

Sagem Wireless provides customised connected lifestyle devices and services to leading consumer lifestyle brands and mobile network operators worldwide. Using technology innovation and customer insight as strategic tools in the product design process, Sagem Wireless develops a range of connected lifestyle devices personalised to the specific needs of different customer segments. With industry leading technology partners and its own R&D centres based in Europe and Asia, Sagem Wireless offers pre-requisite manufacturing expertise intrinsic to the product design process that relies on both flexibility and the highest level of quality to assure successful entry into new and existing markets. For more information, visit: www.sagemwireless.com

About Webwag

Webwag edits convergence solutions accessible from any computer, mobile terminal, and navigation system. Our three main products are: Webwag Widgets Engine, Webwag App Store, and Webwag Media Booster. Our technologies are available in white label for our clients, phone operators and makers, car makers and media groups.Webwag's solutions have already been adopted by key actors such as SFR, Orange Group, Agence France Press, Nokia, Samsung, Sony Ericsson or LG. contact@webwag.com. For more information, visit: corp.webwag.com