The Like button was born on Feb 9, 2009. Ever since, it’s been running the show. With many using likes and comments to pass judgements on women and expressions of beauty, this has led women to quietly self-edit their expressions of beauty. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250417544119/en/LUX My Like First But LUX believes beauty isn’t something to be measured. It’s meant to be owned. It’s power. It’s strength. That’s w...