According to Omdia research, broadcasters across the Middle East and North Africa are increasingly rethinking their digital strategies. Many are moving away from standalone OTT platforms and exploring partnerships with established streaming services, a trend highlighted by the newly announced partnership between Abu Dhabi Media (ADM) and STARZPLAY. This deal aligns with the patterns Omdia has been tracking worldwide. Under the agreement, ADM’s digital catalogue, reported at more than 5,000 hou...