11/18/2025 11:45
NIQ Launches New Brand Traction Score Designed to Reveal How Effectively FMCG Brands Convert Shelf Presence Into Real Consumer Purchases
Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to NielsenIQ (NIQ)’s Brand Traction Score, a new metric that measures how effectively brands convert their shelf presence into actual consumer purchases. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251118769598/en/NIQ Brand Traction Score The NIQ Brand Traction Score combines two of NIQ’s most powerful data sour...
AFP opens fact-checking offices in five new countries in Latin America: Chile, Venezuela, Bolivia, Ecuador and Peru.
A leader in the fight against disinformation, AFP is strengthening its news verification services in Spanish -- the second most spoken language in the world -- via a new contract with Facebook.
A leader in the fight against disinformation, AFP is strengthening its news verification services in Spanish -- the second most spoken language in the world -- via a new contract with Facebook.
Tickets for the 2014 Peter Mackler Award ceremony are on sale now!
Come meet this year's winner, Asma Shirazi. A short ceremony will be followed by Q&A and a cocktail hour.
Come meet this year's winner, Asma Shirazi.
A short ceremony will be followed by Q&A and a cocktail hour.