2022 was dominated by the Russian
invasion of Ukraine. Covering a war is often
challenging. Did AFP manage to live up to
the challenge?
This type of global event stands at the very heart of our ge-
neral interest mission. It’s in our DNA. It’s where we show
our strength. We massively mobilised our global network,
with lots of goodwill, creative thinking, and with the
constant goal of supporting our staff on the ground. Eve-
rything was put in place very quickly, right from the start.
AFP’s Russian-speaking journalists threw themselves into
the task with great energy.
Everyone contributed in their own way to enrich the content
produced from Kyiv and Moscow by our journalists on the
ground. We should remember that it was Hong Kong who
raised the alarm at the start of the invasion. That shows
what a global event it was.
About two months before the invasion, the Global News Ma-
nagement met with the global chief editors and the Europe
chief editors to organise preparatory trips on the ground. It
is of course impossible to plan perfectly for such an event,
but we have made a lot of progress in terms of logistics and
how best to mobilise our staff Video has helped change
the culture of the Agency because by its nature it requires
much more advance preparation and organisation
We set up a large hub a kind of support base in Warsaw
Here we had staff working on logistical tasks like buying
train and plane tickets and booking hotel rooms This freed
up bureau chiefs to concentrate on editorial matters by ta
king logistical issues off their plate
The safety of our journalists on the ground is a priority For
the first time ever we hired security advisors to accompany
us in difficult areas reducing the level of risk for our teams
For a long time we have had more than 30 journalists re
porting from Ukraine at any one time In recent months we
have shored up the team by reducing the amount of mis
sions keeping special correspondents in place for longer
and strengthening our network of local stringers No one
knows how long this war will last But we have the stamina
to stay the course, while staying flexible depending on how
the situation on the ground evolves.
In 2022, has AFP done a better job of
reflecting changes in our society?
It’s a long road. We are improving every day and we need
to stay humble. These are processes we are gradually
putting in place because we have realised how much there
is to improve. Women’s rights, ethnic and religious mino-
rities, the issue of sexual identity… all these questions are
being debated and increasingly accepted. But we need to
go further and faster. For example, in 2022, we sped up
our hiring of people from a more diverse base, by offering
programmes in Paris, Asia and Africa. This is also why we
created Jessica Lopez’s position in the chief editor’s team
(see page 46). We are very active on these issues.
What did we do in 2022 to shore up our
credibility with the general public and
the media?
We continued what we have been doing for the past five
years Compared to most newsrooms in the world we
are wellequipped thanks to our Charter our sources our
network and our way of working We foresaw the dangers
posed by disinformation and we were right The results are
clear to see We have a better reputation among the gene
ral public Our slogan Facts Matter has proved its worth
In 2022 digital investigation has given even more credibi
lity to our production thanks to the integration of our fac
tchecking teams into newsrooms and the creation of a full
time disinformation reporter in Washington We consider
the issue of disinformation to be a top story for our wires
2022 has therefore been a year of great progress made in
the battle against the scourge of disinformation
How has AFP recovered from the pandemic
and is it prepared to deal with another
wave
PHIL CHETWYND
GLOBAL NEWS DIRECTOR
THE YEAR AS SEEN BY
INTERVIEW
"We made major progress in 2022 on structural reform, i.e. our
regional set-up, how desks, bureaus, and editors function."
In general we have recovered well. Getting back to normal
was one of our challenges in 2022. But it’s not over yet.
The situation remains difficult in Asia, especially in China
and Hong Kong, where the pandemic is still spreading at a
different speed than here. We’re not all moving at the same
pace. We’re back to normal here, but our teams in Hong
Kong spent 2022 locked down, in isolation. And it’s not fini-
shed yet. Nevertheless, despite the difficult conditions, we
have continued to work in China and we did a good job co-
vering the Communist Party Congress. We learned a lot du-
ring the pandemic. We are more used to hybrid working and
if the situation were to deteriorate elsewhere in the world,
we would be in a better position to deal with the challenges
thanks to procedures we put in place urgently during the
pandemic.
Did we push forward with our strategic
goals in 2022 as we said in 2021
We are continuing on this path Everything around the is
sue of hybrid work is still evolving The eight hubs in Paris
including the Planet Hub and Digital Hub were successfully
set up in 2022 at our historic HQ building We have made
great progress in covering the Future of the Planet and the
Connected World But we must go even further especial
ly on the Digital front because we are coming from a long
way back We will achieve this by creating jobs We made
major progress in 2022 on structural reform ie our regio
nal setup how desks bureaus and editors function These
systems have been in place and working in the same way
for decades The night desk that edited copy from Asia has
stopped working out of Paris Its work has been transferred
to Asia with a team of French speakers and two Spanish
speakers The chief editors team is also now working in a
different way because it is split across the time zones, wor-
king out of Washington and Hong Kong when Paris sleeps.
This editorial pivot towards a follow-the-sun system will
give us greater agility.
As for AFP News, which has just welcomed its 500th client,
our staff can now see how their efforts are bearing fruit. It is
easier to understand the logic of the event number that sys-
tematically links all our content, whether it be text, photo,
video, graphics, etc. Our clients find it easier to use AFP pro-
duction and this encourages them to renew their subscrip-
tions. The agenda has a real commercial value.
Should we continue to look to the platforms
to maintain a viable business model?
We started from scratch with the platforms. You can’t sim-
ply ignore them The whole world interacts with journalistic
content on them That is where everything is happening
Our clients need us to attract a younger audience We are
able to help them with our content
Since 2022 we have also offered our clients a stories for
mat for Instagram YouTube and Snapchat via AFP Social
Stories We offer clients more than 50 Social Stories per
week that they can publish on their networks or their we
bsites They get our best photo and video reportages from
France and the world a news roundup and short explai
ners Now we have to sell them
We urgently need to look at the latest trends in artifi
cial intelligence Its a priority The sudden appearance of
ChatGPT has shown us how quickly things can develop We
need to react flexibly creatively and productively to these
developments
© Ol i vi er Mor i n / AFP