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AFP SOCIAL STORIES

PRESENTATION

CAMILLE BOUISSOU

DEPUTY CHIEF DIGITAL INVESTIGATION EDITOR,

SOCIAL MEDIA COORDINATOR

Can you explain how this new AFP product,

Social Stories, came about?

More and more people are turning away from the news.

Young people have been using social media to get their

news for years. The Story format is everywhere: Ins-

tagram, TikTok, Facebook, Snapchat, YouTube Short. These

networks have become the main way for young people to

consume news.

We first had the idea for Social Stories in 2022 and we put it

into action in record time, with two main criteria:

•Producing a quality product that met AFP standards

•Targeting an audience we had not necessarily aimed for

until now

On August 15, 2022, we launched a format compatible with

these platforms, in English and French, under the name

Social Stories. Since then, we have been producing 50 per

week. That is our commitment. Subscribers to AFP News

can easily integrate them into their website, in an AMP for-

mat that allows them to be read very quickly, and onto their

platforms.

We pull together the best of AFP’s image production, in

France and abroad, to give a brief summary of the news or

explainers of less than two minutes Our AFP Social Stories

are available on the AFP News platform A subscriber to this

format can keep abreast of the news twice a day due to a

roundup of that days most important stories

What is the content?

It’s about producing attractive and relevant Stories, with

context and explanations. That’s the richness of three me-

dia in one.

For example, we adapted a fascinating feature on Fast

Fashion, clothes sold very cheaply in Europe by the big re-

tail firms, which contribute to global warming. We have also

done explanatory Social Stories, such as one on Germany’s

Leopard tank. We offer Stories on sport, environment,

culture, etc.

Who produces these Social Stories?

We have a team of seven, three in London and four in Paris.

We trawl through the Agency’s production, videos, photos,

text, to pick out what we think will appeal most to young

audiences. Then we draw up a script adapted to the format,

with a dynamic montage.

Our team is very young and very much in touch with today’s

world. They are very connected and in touch with what is

being said and done. They can take the pulse of the social

networks.

We are offering the product for sale to clients and prospects

in 2023 There will be separate video and text bundles

which will allow the client to adapt the format to their own

working language

"It’s about producing attractive and relevant Stories, with context and

explanations. That’s the richness of three media in one."