•

What were the key features of 2022? How

did AFP react on the commercial front once

the pandemic eased?

After two years of disruption, our first goal was to go back

and see our clients, as we said we would last year. That's

exactly what we did, even if it was not possible in all regions

at the same time due to various COVID restrictions. But on

the whole, 2022 marked the return of AFP to the market,

which made us very happy.

We have also learned the lessons from the restrictions of

recent years -- that a lot can be done from distance, more

reactively, more efficiently, and with greater agility.

We have established a hybrid working system, which better

meets our clients' needs. We are often told that the quality

of our commercial relationships is something that sets the

Agency apart and we want to strengthen this still further.

Did the war in Ukraine have a commercial

impact?

Of course, it was the event of the year. The agency's excep-

tional editorial coverage of an event of this magnitude and

complexity strengthened AFPs position in the market It

showed how indispensable we had become to media out

lets that wanted to be able to report accurately on what is

happening in the world

AFPs sales grew again in 2022 after a stable

2020 despite the pandemic and growth in

2021 What do you put this down to

Its true that sixpercent growth in our world is a great per

formance and we are really pleased with it Of course part

of this is down to our neighbouring rights contracts but

thats not the whole story

The main reason for the growth is that we have a clearly de

fined strategy with three main drivers of growth video digi

tal investigation and our new content platform AFP News

We put all our resources into developing these three areas

without allowing ourselves to get distracted.

So our success is due to the Agency's sales and marketing

teams skilfully carrying out this strategy.

At the same time, we have also stayed flexible in order to

seize opportunities. We have gotten a lot better at this even

if there is still some work to do in this area.

So, let's talk about these drivers of growth.

How is our video product doing?

I don't think we have ever had such high quality and broad

video coverage, including live feeds. Everyone can see this.

And it sells. We again enjoyed double-digit growth in video,

with sustained growth in several market sectors, TV of

course but also production houses, distributors, etc.

The good news is that we are still a long way from satura-

tion with this product. We are making progress on all fronts

but we still have major clients we could win in Europe, Nor-

th America, and Asia especially. It's a long-term battle to

change habits but we are getting there.

We launched a new version of our live platform (AFPTV Live)

in 2022, which offers new features and opens up new sales

potential We are therefore very well armed for 2023

How is the digital investigation product

developing

As disinformation continued to spread we consolidated

our position as the global leader in this area in 2022 We

are now working with Facebook TikTok and WhatsApp and

we have done tests with other platforms We have grown

our network of media clients who subscribe to our fac

tchecking wire

But the biggest novelty of 2022 was the launch of our digital

investigation training programmes for journalists and jour

nalism students

Supported by Google and available in several languages on

digitalcoursesafpcom this programme is freely available

to everyone Our sales and marketing teams have sup

ported the programmes development because it is great to

"

We again enjoyed double-digit growth in video, with sustained growth

in several market sectors, TV of course but also production houses,

distributors, etc

."

PATRICE MONTI

SALES & MARKETING DIRECTOR

THE YEAR AS SEEN BY

INTERVIEW

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Annual Report 2022 - AFPAnnual Report 2022 - AFPAnnual Report 2022 - AFPAnnual Report 2022 - AFPAnnual Report 2022 - AFPAnnual Report 2022 - AFPAFP IN NUMBERSTHE YEAR AS SEEN BY PHIL CHETWYND, GLOBAL NEWS DIRECTORTHE YEAR AS SEEN BY PHIL CHETWYND, GLOBAL NEWS DIRECTORTHE YEAR AS SEEN BY DALILA ZEIN, MANAGING DIRECTORTHE YEAR AS SEEN BY DALILA ZEIN, MANAGING DIRECTORTHE YEAR AS SEEN BY PATRICE MONTI, SALES AND MARKETING DIRECTORTHE YEAR AS SEEN BY PATRICE MONTI, SALES AND MARKETING DIRECTORTHE YEAR AS SEEN BY PATRICE MONTI, SALES AND MARKETING DIRECTORTHE YEAR AS SEEN BY PATRICE MONTI, SALES AND MARKETING DIRECTORWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEWAR IN UKRAINEEXCLUSIVESEXCLUSIVESINTERVIEW - SOPHIE HUET, GLOBAL EDITOR-IN-CHIEFINTERVIEW - SOPHIE HUET, GLOBAL EDITOR-IN-CHIEFINTERVIEW - SOPHIE HUET, GLOBAL EDITOR-IN-CHIEFINTERVIEW - SOPHIE HUET, GLOBAL EDITOR-IN-CHIEFQATAR WORLD CUPQATAR WORLD CUPQATAR WORLD CUPQATAR WORLD CUPSCOOP AT THE CHINESE COMMUNIST PARTY CONGRESSSCOOP AT THE CHINESE COMMUNIST PARTY CONGRESS2022 IN SUMMARY2022 IN SUMMARY2022 IN SUMMARY2022 IN SUMMARYELECTIONS IN FRANCEELECTIONS IN FRANCEELECTIONS IN FRANCEELECTIONS IN FRANCE3 QUESTIONS TO JESSICA LOPEZ – DIVERSITY3 QUESTIONS TO JESSICA LOPEZ – DIVERSITY3 QUESTIONS TO JESSICA LOPEZ – DIVERSITY3 QUESTIONS TO JESSICA LOPEZ – DIVERSITYNEW FORMAT: AFP SOCIAL STORIESDIGITAL INVESTIGATION: ONLINE TRAININGDIGITAL INVESTIGATION: ONLINE TRAININGDIGITAL INVESTIGATION: ONLINE TRAINING3 QUESTIONS TO CHRISTINE BUHAGIAR – EUROPEAN MEDIA PROJECTS3 QUESTIONS TO CHRISTINE BUHAGIAR – EUROPEAN MEDIA PROJECTSINTERVIEW – OTMAN MERICHE, FACTSTORY MANAGING DIRECTORINTERVIEW – OTMAN MERICHE, FACTSTORY MANAGING DIRECTORINTERVIEW – OTMAN MERICHE, FACTSTORY MANAGING DIRECTORINTERVIEW – OTMAN MERICHE, FACTSTORY MANAGING DIRECTORORGANISATIONAL CHARTORGANISATIONAL CHARTPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSPRIZES & AWARDSCONTACTS & ADRESSESCONTACTS & ADRESSES
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