ELECTIONS IN FRANCE
REPORT
RAPHAËL HERMANO
EDITOR-IN-CHIEF
FOR FRANCE
When did the planning start for the 2022
French presidential election?
The France chief editors and the politics service, then
headed by Christophe Schmidt, started planning in Sep-
tember 2021. As well as the purely political aspects of the
campaign, we also identified several topics we thought
would be useful to paint a picture of France: purchasing
power, employment, health, social inequality, security, en-
ergy, immigration. The services in Paris and across France
were asked to think about 10 of these topics to pitch repor-
tage ideas, focus pieces, explainers, etc. We received a rich
and varied selection of pitches.
Starting from mid-January 2022, we published between six
to eight stories on one of the topics chosen, all accompa-
nied of course with photos, videos and graphics. It is the
first time we have ever taken such an in-depth approach. At
the same time, the politics service started a daily campaign
wrap focusing on the key news of the day, written by two
journalists dedicated solely to that task. The whole politics
team, which was organised to follow either declared or li-
kely candidates, fed elements into this story, which became
the heart of our coverage This wrap was complemented
every day by political angles topical explainers reportage
etc
How did Covid influence this campaign
Covid was a very significant part of the context behind this
election It meant for a unique atmosphere with many in
France exhausted by pandemic restrictions and where
the news was partly dominated by debate and demonstra
tions about the vaccine pass The epidemic often dictated
the pace of the campaign For many months Emmanuel
Macron was a noncandidate on the frontline of the Covid
response Campaign rallies were cancelled or postponed
Public meetings had restricted numbers or everyone had
to wear masks Some candidates fell sick and were wary of
meeting people and shaking hands
How did you deal with Éric Zemmour’s
arrival on the political scene?
At first, the idea of Éric Zemmour being a candidate was a
hypothetical one, and we treated it as such. As soon as he
officially became a candidate, at the end of November 2021,
he was the big novelty of the election campaign, who could
potentially poach votes from the right and the far-right,
shaking up the second round. By the end, we saw that he
wasn’t a key factor. We covered him like any other candi-
date. However, after the violence committed by some of his
supporters at his first rally at Villepinte in December, and
threats aimed at certain journalists, we were doubly careful
at his public outings. For the first time ever during a French
election campaign, we had to hire security agents to protect
our VJs – our most visible journalists – during his campaign
rallies. Everyone was briefed on how to behave if threate-
ned or attacked etc. Luckily, we did not have a serious in-
cident.
How did Russia’s invasion of Ukraine affect
the campaign?
At first this major event completely froze the campaign
French news seemed like small fry with war once again ra
ging in Europe Then the topic of Russia began to become
part of the debate forcing the candidates who had declared
ties to Vladimir Putin to defend their past positions The
conflict also delayed Emmanuel Macrons entry into the
campaign and bolstered his polling The war also weighed
on how he announced he was running a simple letter in the
regional press as unostentatious as could be Internatio
nal affairs usually play very little role in domestic political
elections but this war definitely weighed on the campaign
and threw up new topics like how to welcome refugees or
inflation
How were we organised in the field
In concrete terms every major candidate was followed by
one of our journalists at all times. The politics service was of
course fully mobilised and had some reinforcements from
other departments, as well as the active support of the
regional bureaux. Photo and video were always fully inte-
grated into the coverage. Video produced a huge amount
of live coverage – the most ever for a French election. All
journalists were included on a WhatsApp group, so they
could communicate quicker and ensure better coordination
between text, photo, and video.
The digital investigation team was also directly involved
with the politics service, both departments communica-
ting constantly. They worked on a lot of topics, mainly fac-
tchecks, and some of the political stories were adapted for
social media.
What changed with Emmanuel Macron’s
arrival on the campaign trail?
Emmanuel Macron got off to a gentle start For a long time
he allowed the campaign to go ahead without him and his
rivals tired themselves out However he was always expec
ted to throw his hat into the ring all the polls showed he
would win a second round runoff against Marine Le Pen
Even during the campaign he was rather conservative with
his actions playing the role of someone above the fray This
eventually paid off for him The surprises in this election
came from elsewhere not many foresaw the steady rise of
JeanLuc Mélenchon who was not far from snatching se
cond place from Marine Le Pen in the first round The col
lapse of Valérie Pécresse on the right was also more spec
tacular than expected even if poll after poll had shown her
losing ground
The low turnout rate was however predictable The politics
service spent a lot of time covering this topic with several
analyses focus pieces and reportages We had never be
fore written so much about the crisis of democratic repre-
sentation.
When the first-round result dropped, was
everything ready?
The wrap moved at 20:01, one minute after the result put-
ting Emmanuel Macron in the lead. That was a record. We
had prepared meticulously so that the wrap could be pu-
blished as soon as the initial estimates dropped at 20:00.
We received the estimates a couple of minutes beforehand.
Everyone knew what to do, all hands were on deck to be
able to read and digest the results calmly. We had reporters
deployed at the candidates’ HQs and they were able to feed
into the story quickly. Like for every election, we also had a
cell of volunteers who offered to help the politics service co-
ver the various reactions. Of course the second round was
easier to cover as the outcome was more predictable
"The wrap moved at 20:01, one minute after the result putting
Emmanuel Macron in the lead. That was a record
.
"
ANNE-PASCALE REBOUL
JOURNALIST AT THE POLITICAL
SERVICE, RESPONSIBLE FOR
PARLIAMENTARY COVERAGE
People walk past French presidential candidates cam-
paign posters three days ahed of the first round of the
French presidential election, in Paris on April 7, 2022.
© Emmanuel Dunand / AFP
Electoral campaign posters displayed on electo
ral billboards in SaintMalodeGuersac western
France on April 19 2022 © Loïc Venance AFP