Sport throughout the year

As the first anniversary of the Paris Olympics approaches, AFP continues to celebrate the sporting spirit that ignited the French capital. AFP’s coverage of the Games was a tour de force, showcasing the agency’s ability to provide its clients with exhaustive and innovative coverage of such a monumental event.

AFP has always stood out for its exceptional sports coverage, offering an immersive experience of the most prestigious sporting events. From the Champions League to the Tour de France, from Grand Slam tennis tournaments to the dunes of the Paris-Dakar Rally, and even behind-the-scenes features like a recent deep dive into how athletes deal with fear, or the fallout from ex-Spanish football chief Luis Rubiales' forced kiss, AFP showcases unparalleled expertise in capturing every crucial moment.

AFP’s sports reporting allows fans to experience competitions in real time, as if they were there. New stories are complemented by stunning photography and detailed infographics with every image telling a story, capturing athletes’ emotions and the intensity of competition. Infographics add an analytical dimension, making complex data accessible. This combination of text and visuals provides a deep understanding of both sporting performances and off-the-field issues.

AFPTV Sports videos bring another layer to sports coverage. From press conferences to competition highlights and behind-the-scenes moments, these videos put the audience at the heart of the action. High-quality production and rapid distribution allow fans to stay updated and relive key moments.

How are things after the Olympics? Is it finally vacation time for you? 

 

Ah! That’s a question we’ve been asked a lot since the Paralympics ended on September 8, as if sports simply stop after the Games for four years and my answer is always the same: competitions like the Champions League and domestic football leagues continue as usual, and all the Olympic sports concentrated in Paris last year are now spread across the world. In 2025, for instance, we have the World Athletics Championships (the indoor version was in China in March, the outdoors event is in Tokyo in September), the World Swimming Championships (July-August in Singapore), and the Gymnastics World Championships are in October in Jakarta. Not to mention the brand-new Club World Cup in July in the US, right after the Nations League Final Four, and we extensively covered the election of Kirsty Coventry as the new International Olympic Committee president in March. In short, sports never stop! We’re already looking ahead to 2026, with two major events: the Winter Olympics in Milan-Cortina and the first-ever 48-team FIFA World Cup, spanning three countries—the US, Canada, and Mexico—adding an interesting geopolitical dimension!

 

 

Without a doubt, our global network of over 200 offices producing in all formats. In text, more than 150 sports journalists work in six languages, covering sports from Invercargill in southern New Zealand to Vancouver in western Canada—we’re everywhere. We don’t just report on performances; we also tell the human and social stories behind them. Video is taking on an increasingly important role in our sports coverage. And we can be proud of our photographers, who, despite fierce competition, captured the most iconic images of the 2024 Olympics—like Jérôme Brouillet’s shot of Brazilian surfer Gabriel Medina riding high above the waves or Jeff Pachoud’s image of a BMX rider ‘scaling’ the Obelisk in Place de la Concorde!

 

How can you make coverage in 2025 as exciting as an Olympic year?  

Sports are inherently rich in emotion - every match, every competition carries excitement, joy, or heartbreak. And major events won’t be lacking this year. Most importantly, sports exist within a broader societal context. Since Donald Trump’s inauguration on January 20, the world has entered a new era. Sports are at the crossroads of these changes, raising many questions: What stance will the new IOC president take regarding Donald Trump? What role will Russia play in the Olympics from 2026 onwards? Will the Israel-Hamas conflict have further repercussions on the sports world? These complexities make sports coverage more challenging—but also more exciting than ever.