On the occasion of the 50th anniversary of the establishment of diplomatic relations between China and Thailand, the "Mountains and Seas Spirits · Yu Garden Lantern Festival——2025 China-Thailand Cultural Month" event splendidly kicked off at ICONSIAM, a landmark in Bangkok. In this grand ceremony of national cultural exchange, Botanee Group, a leading Chinese functional skincare enterprise, was invited as the only representative of beauty enterprises. From 7th July to 13th July, alongside its hero brand Winona, Botanee showcased the cutting-edge innovation of Chinese beauty products at the themed exhibition "Botanee Week - Mountain-Sea Harmony, Oriental Botanical Rhyme"——A Celebration of Living Aesthetics. The event took “bringing people health and beauty” as a link and highlighting the brand responsibility of conveying Oriental aesthetic culture at a close range.
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Winona enters the Thai market
Winona enters the Thai market
Beneath the vibrant lights of ICONSIAM in Bangkok, Botanee, a pioneer in functional skincare rooted in Yunnan, China's treasure house of biodiversity – continuously screened the group's development context from the snow-capped mountains of Yunnan to world-leading laboratories at the elaborately constructed Winona popup booth. As a brand that has ranked first in China's functional skincare market for many years, Winona's parent company, Botanee Group, continues to deepen a global collaboration model between industry, university, research and pharmaceutical sectors. In addition to the two R&D centers in Shanghai and Kunming, China, the company has established cutting-edge laboratories in Paris, France and Tokyo, Japan, actively promoting international R&D exchanges and cooperation. At the beginning of 2024, Botanee's Southeast Asia headquarter in Bangkok, Thailand has officially started its operation. At present, it has successfully entered well-known Thai beauty channels such as BEAUTRIUM and EVEANDBOY offline stores. In Hong Kong and Macao, China, its products have also steadily entered the sales in Mannings stores, achieving a solid leap from "product export" to "brand export".
This "Botanee Week" event not only represents a consolidation and enhancement of the Thai market progress, but also serves as a strategic for the group to leverage Bangkok as a key hub to unlock more market opportunities in Singapore, Malaysia, Vietnam and other countries. In the future, Botanee will continue to deepen its presence in this vibrant land, using China's scientific research strength as a brush to paint a wonderful new chapter of Chinese cosmetics going global.
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