Agence France-Presse launches AFP Mobile for iPhone
Agence France-Presse announced today the launch of its iPhone application “AFP Mobile” on the Apple App Store. The application for iPhone and iPod Touch enables users to read the latest news from all over the world, delivered with accuracy, speed and in-depth by AFP’s worldwide network of journalists. It gives access to the global news agency’s multimedia content in English, Spanish, Portuguese and German, including breaking world news from wars and conflicts to politics, sport and entertainment, as well as the latest major developments in health, science and technology.
The application can also be adapted for AFP’s clients to integrate their own content and distributed under their brand, for example La Dépêche du Midi, an AFP client in France, has already done this and released an iPhone application January 5th. This development is part of AFP’s ongoing mobile strategy to cover all mobile news content needs and to enable its clients to reach their audience across multiple devices and platforms. “Mobile is a key development for media companies. We believe that it is our mission to offer our clients mobile-ready content and technological solutions, so they can expand their visibility and reach new audiences”, says Erik Monjalous, AFP Group Sales and Marketing Director.
AFP Mobile for iPhone and iPod Touch offers a unique user-experience, thanks to original features, such as the ability to browse the news by photos, the customization of the navigation bar to access favourite categories anytime and the possibility to change the language of the content inside the application. AFP news is also available on the mobile browser http://afpmobile.com. The application can be downloaded from Apple’s AppStore on iPhone and iPod Touch.
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