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Case study

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With more than 1.5 million subscribers and an audience that gets much of its news from social media, HuffPost makes video a central format in its news coverage. As a general-interest outlet with a distinctive tone, it aims to offer original angles and formats that can capture attention on platforms where content is abundant and user habits evolve quickly.

 

In this context, the quality, relevance, and reliability of images are crucial at every stage of production. HuffPost relies on AFP’s video feed to inform its editorial choices, quickly access the content it needs, and guarantee its origin. Through the testimonies of its video team, dive into the newsroom’s daily life and see how this resource is concretely integrated into their workflows, from preparing a story to adapting it for YouTube, the website, and social media.

huffpost testimonial