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AFP, Relaxnews and Publicis Media launch “my editorializer”, a unique brand journalism solution
“my editorializer” is a solution that helps brands and marketers to curate and distribute reliable content around the world.
AFP and Relaxnews work together to provide verified content in French and in English to users in 150 countries.
“my editorializer” has four core components:
- “My Radar” for research and trends surveillance
- “My Content” a tool that provides editorial content (such as articles, pictures and videos)
- “My Services” for personalized content and consulting services
- “My Content@Scale” which allows to distribute content across paid media channels
" «my editorializer» will be a significant part of our strategic partnership with Relaxnews and Publicis Groupe. It is an additional step in making our content and know-how produced in 151 countries available to new customers. "
Stéphane Marcovitch, Stéphane Marcovitch, global head of sales and marketing of AFP.
The platform “my editorializer” will be available in September 2017 for Publicis Media agencies and their clients.