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AFP video's success in the Brazilian market
AFP’s Portuguese-language HD video service, which launched in January 2012, fast gained leadership in the Brazilian online market. Two new agreements have now been signed with broadcast clients: ESPN has purchased coverage of Euro 2012 and of the London Olympics, while TV Século 21, one of Brazil’s leading Catholic television networks, will receive our entire production of videos edited and voiced in Portuguese.
These contracts reflect our better understanding of the needs of clients and a recent increase in video production for the Brazilian market. Careful selection of topics relevant to the region, image editing and adaptation into Portuguese: every effort is deployed to boost video content for the web and broadcast markets. AFP is the only news agency operating in Brazil to offer high-definition Portuguese-speaking video production.
The video service is one of AFP’s key priorities. With over 90 production centres worldwide, the agency edits video content in seven languages (English, French, Portuguese, Spanish, German, Arabic and Polish). Extending the availability of Portuguese-language video strengthens AFP’s presence in the Brazilian market.Download PDF version