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AFP launches "AFP TweetFoot", a unique B2B platform for following the best of european football with Twitter
Working closely with Twitter, this suite of interactive, entertaining apps ranges from full-fledged sites to customizable widgets designed to work on all platforms.
AFP journalists have selected 1,000-1,500 of the most influential and pertinent accounts for each football league, breaking them into five categories: players, journalists, bloggers, fans and professionals. This ‘Who’s Who’ of European football is updated on a regular basis.
During matches, AFP TweetFoot displays realtime Tweets enriched with metadata, including profiles and team affiliation. Clients can choose between league-, team- or match-specific timelines that are further enhanced with live play-action data, including goals, yellow & red cards, and transfers.
AFP TweetFoot currently covers five national championships: Ligue 1 (France), Premier League (England), la Liga (Spain), Bundesliga (Germany), and Eredivisie (the Netherlands).
Users can follow live competition, or relive matches via our Twitter ‘replay’ feature. The full-version sites also display constantly updated Twitter rankings in each league for teams and players, as well as for AFP-selected panellists, including journalists, bloggers and fans.
The apps monitor the volume of Tweets related to a league or match in realtime, and track trending Twitter topics in categories such as ‘top players’, ‘top images’ and ‘top hashtags’.
“More than ever, today’s global citizens, faced with a perpetual tsunami of information, need dependable, serious and rigorous intermediaries. AFP is a leader in this role,” said AFP President and CEO Emmanuel Hoog.
Currently in English, French, Spanish, German and Dutch, the interface for each application can be translated into virtually any language. End users can also translate individual Tweets into the language of the interface.
“This is the latest addition to the AFP Sports offering launched in November 2013, destined for media clients and sports professionals alike,” noted AFP Commercial and Marketing Director Olivier Lombardie. “Working closely with Twitter, AFP is proposing a must-have tool for following a match or a league. With the development of this solution, the agency is dovetailing its strategic goals in sports and innovation.”
>> The AFP blog Correspondent tells the backstory of how the AFP TweetApps project got off the ground.
AFP is a global news agency delivering fast, accurate, in-depth coverage of the events shaping our world from conflicts to politics, sports, entertainment and the latest breakthroughs in health, science and technology. With 2,326 staff spread across almost every country, AFP covers the world 24 hours a day in six languages. AFP delivers the news in video, text, photos, multimedia and graphics to a wide range of customers including newspapers and magazines, radio and TV channels, web sites and portals, mobile operators, corporate clients as well as public institutions.
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